 
							
									We aim to develop innovative and extraordinary products to liberate the true value
									of personal data by using SSI in trusted ways that directly benefit people.
								
								Introducing Self Sovereign Identity
									The Internet was built without an identity layer, and so today every service must
									build its own data store (“silo”) to store and secure customer details. Huge silos
									have amassed data for billions of users, with each one able to monitor, suspend,
									delete and remove any of its users at will.
									
									This approach has led to security- and privacy-damaging results, as seen by the ever
									increasing scale of hacking and breaches, tracking, and un-permissioned data sharing
									that is so commonplace in today’s Internet.
									
									Self-sovereign identity is a privacy-protecting digital existence for people,
									organizations and things that is separate from any data silo. Self-sovereign
									identity is owned, managed and controlled directly by “Identity Owners” rather than
									third parties. With the emergence of distributed ledgers, it has become possible to
									create a public global ecosystem where any person, organization or thing can own
									their digital identity, rather than “rent” tens or hundreds of identities from
									different silos. With distributed ledger technology, anyone in the world can have a
									self-sovereign digital existence.
								
The problem
Verifying the authenticity of customer documents and identities online is expensive, slow and often results in loss of customers. We require new tools and technologies that create reusable verifiable digital credentials that are easy to share and verify. With decentralised identity technology this is now possible.
Opportunity
									DIDx and the founder have a track record of initiating and running proof of concept
									and production development, specifically focussed on Self-sovereign Digital Identity
									technology solutions.
									
									Become the pioneer in the South African decentralised identity ecosystem, by
									developing the foundational technology and a knowledge base for both identity
									holders and SMEs.
								
The market for digital identity
Where this product could eventually have application
 
					